Launched in 2010, 'CEOs Sing for GF Kids' is a popular fund-raising initiative of the Genesis Foundation. In keeping with the Foundation's goal to build a participatory culture of giving, musically-inclined CEOs come together regularly to perform at these fund-raising concerts. Resources for the Foundation are raised through ticket and merchandise sales at these events. This initiative is unique because it gives busy corporate honchos an opportunity to explore and showcase their passion, whilst raising resources for the medical care of lesser privileged children.
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