“We believe that every child has the right to live a healthy life, and that is why we started Genesis Foundation – an organization which has, since then, evolved into a unique family of like-minded individuals who want to Save Little Hearts.”

Prema Sagar, founder of Genesis BCW and is now Founding Chairperson BCW India Group

An entrepreneur, an ideas person, a pioneer and a passionately creative person. Prema has led Genesis BCW since she founded it 27 years ago. She hasn’t just spearheaded the first, but also given the Indian Public Relations and Communications industry some of its first – first to develop proprietary tools for reputation management, the first to create and put into practice service quality measurement, first to use technology in the industry and more recently, first to develop the one-of-its-kind Live! Newsroom.

Recognising her impact on the industry, Prema was named PR Agency Head of the Year at PR Asia Awards 2019 and at the Campaign PR India Awards and felicitated with the Individual Achievement SABRE Award at Asia-Pacific SABRE Awards 2017. She has also been recognised by PRWeek among the most influential PR professionals as part of the Global Power Book 2016. She was named among the 50 most influential people in PR in their Asia Power List 2014 and has featured for eight consecutive years by the Impact magazine among the 50 Most Influential Women in India in the field of media, marketing and advertising.

Inspired by Mother Teresa, Prema established Genesis Foundation, a trust created to provide access to world-class medical care for abandoned and under privileged children facing life-threatening ailments in the areas of heart.

She has a strong passion and love for music, and wishes she could have been a singer or a DJ! Outside of the corporate environment, she loves being a home keeper, and enjoys good films, friends and traveling.