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Prema Sagar

Founder Trustee for Genesis Foundation

“We believe that every child has the right to live a healthy life, and that is why we started Genesis Foundation – an organization which has, since then, evolved into a unique organization.”

Prema founded Genesis PR in November 1992 when the public relations industry was at a nascent stage. Over the last two decades, the company, which was acquired by Burson-Marsteller in 2005-06, has mirrored the journey of India’s public relations and public affairs landscape. Today, Genesis Burson-Marsteller is a full-service integrated communications firm. Prema is also Vice Chair for Burson-Marsteller Asia-Pacific as well as a member of the BM’s Global Leadership Team.

She is Founder President of the Public Relations Consultants Association of India (PRCAI) and is Founding Member of the Public Affairs Forum of India (PAFI).

Prema was named among the 50 most influential people in PR in their Asia Power List 2014, and also by the Impact magazine among the 50 most influential women in India in the field of media, marketing and advertising.

She was invited as the only Indian on the global jury for the first ever PR Lions at the Cannes Lions International Advertising Festival 2009. She has also been part of the jury for the Holmes Report’s SABRE Awards as well as the PRWeek Awards. She was inducted into the ‘ICCO Hall of Fame’ in October 2005, the first Asian to receive this rare honour.

As an entrepreneur, Prema is a Charter Member of The Indus Entrepreneurs (TiE), the world’s largest not-for-profit organisation promoting entrepreneurship. She is a trustee of the Zariya Foundation, a Swiss non-profit that is spreading Mother Teresa’s message and is also raising funds to finance a motion picture based on her legacy.

Inspired by Mother Teresa, Prema established Genesis Foundation, a trust created to provide access to world-class medical care for abandoned and under privileged children facing life-threatening ailments in the areas of heart.

She has a strong passion and love for music, and wishes she could have been a singer or a DJ! Outside of the corporate environment, she loves being a home keeper, and enjoys good films, friends and traveling.