Love on the Brink is a play directed by Lillete Dubey and is being premiered by Genesis Foundation on Sunday, August 22, 2010 at Epicentre, Apparel House, Gurgaon. The proceeds from this event will go towards the support of the following children.

Thalassemia

Naitik Sharma is a 14 month old boy and has been diagnosed as a Thalassemia Major from the time he was 9 months old. He has been under going regular blood transfusions once every 15 days and is soon to start the painful iron chelation treatment.

The doctors have advised bone marrow transplant, which fortunately is possible as his 5 year old sibling Garvit is a perfect match.  Naitik’s father works in a small shop repairing computers and earns Rs. 5000/- per month. The little boy has just started walking and has learnt to say Namaste to everyone he meets. His BMT has been fixed for end August 2010 at Gangaram Hospital. The estimated cost of transplant is Rs. 10,00,000/-.

Cardiac Disorder

Chotu Rathod is a 3 year old suffering from a hole in the heart (TOF) since birth. The boy also has a cleft lip because of which his speech is not clear. Chotu requires two surgeries, one to correct his heart condition and the second to rectify his cleft. The family is from Agra, Chotu’s father does embroidery work from his house and earns about Rs. 3000/- per month. Chotu’s open heart surgery at Max Heart Institute, Saket will cost Rs.1,40,000/-

Mannat is a 2 month baby who needs immediate heart surgery as she is suffering from a congenital heart disease. Her oxygen level was very low and surgery had to be undertaken immediately.

Mannat’s father has a small provision store in Patna and earns Rs.  4000/- per month. Doctors at Medanta Medicity had sought the Foundation’s help as the family was falling short of Rs.1,00,000/- for her surgery. The baby has already undergone surgery on 2nd of Aug 2010 upon assurance by the Foundation that Mannat’s case will be supported by us. She is presently in ICU and is well on the way to recovery.

Press Coverage

Mail Today
Corporate bigwigs lend their voice to a good cause  

Hindu Metro Plus
Singing for a cause 

Times Of India – Delhi Times
Corporate musings

livemint.com
http://videos.livemint.com/video/4130754-the-lounge-show-for-31-july-2010

 TV Coverage

Proceeds from Genesis Foundation’s (GF) fund raiser CEOs Sing for their Supper will help save the lives of these 9 children.

Thalassemia

Mehek is a 9 year old who is a Thalassemia Major and requires undergoing Bone Marrow Transplant (BMT). Her father runs a small shop and earns as little as Rs.5000/- per month. She has 3 other siblings. The cost of BMT at CMC, Vellore is estimated at Rs.12.00,000. The family has managed to collect Rs.8,00,000/-and are in need of the balance Rs.4,00,000 which is required for the surgery that will save her life. 

Severe Deformity   

Shruti is 12 year old orphan who suffers from severe scoliosis (twisted spine) and urgently needs corrective spinal surgery. GF has been involved with her treatment since 2001. She has already undergone 2 surgeries and it is now time for her next surgery at the Indian Spinal Injuries Centre. The surgery is estimated at Rs. 2,25,000/- .

Heart- 6 children to be treated

Omkar Singh is a little 3 month old boy suffering from Congenital Heart Disease (CHD). His oxygen level is dangerously low and the baby urgently needs to undergo open heart surgery. His father works as a salesman at a garment shop in Amritsar. The cost of his surgery is Rs. 1,40,000/-

Aman is a 5 year old having a hole in the heart (TAG-VSD) and needs to undergo his second open heart surgery. Aman’s father is a taxi driver and earns Rs.4000/- per month. He had his first surgery(S/P BT Shunt), when he was less than a year old. Surgery cost is Rs. 1,20,000/-

Jayant is 8 months old and suffers from a heart disorder. His father is a welder and earns as meager Rs. 1,200/- per month and cannot afford the surgery. Jayant is their only child. The surgery of VSD closure will cost Rs. 1,50,000/-
 
Mohit Sharma at 9 years of age has multiple holes in the heart. The family is from Agra, he has an elder sister who also suffers from cardiac disorder and needs to undergo surgery. Their father works as office help and earns a monthly salary of Rs. 2,700/-. As Mohit’s case is a more serious one his surgery will be undertaken first. The cost of surgery is Rs. 1,50,000/-

 Namandeep is 8 months and requires open heart surgery (VSD Closure). The child has already undergone Pulmonary artery banding in February this year. He needs this second surgery as soon as possible. His father is a tailor earning Rs. 5,000/- per month. They borrowed money for the first surgery. The family has been able to collect Rs. 75,000/- and are falling short of`Rs. 1,25,000/-as the total cost of the second surgery is Rs. 2,00,000/-.

Pappu an 8 year old has a cardiac disorder (TOF) he will need to undergo open heart surgery. This surgery will ensure that Pappu is able to lead a normal life. His father is a sweeper and lacks the finances required for this operation which is Rs.1,40,000/-

Cancer
Madhav Sharma at the age of 5 year was diagnosed as suffering from Acute Lymphoblastic Leukemia (cancer). His father is a daily wage earner and cannot afford the cost of treatment required. Little Madhav will require to undergo 6 sessions of chemotherapy  over a period of a year, costing Rs.1,00,000/- which will be supported by Genesis Foundation.

Given below are details of  some of the children whose lives GF has saved in each of the areas we deal with: heart, severe deformities, cancer, thalassemia and organ transplant:

Heart:

Devika at 2 days old was found abandoned near Jamia Nagar, New Delhi. She was taken to a home and over the next few years it was found that she had a severe respiratory problem. At the age of 3 years she was diagnosed as suffering from a congenital heart deformity and needed immediate surgery. GF contributed Rs.160,000(USD 3,200) towards the surgery which took place at Batra Hospital. Today Devika is fully recovered due to this timely surgery.

Severe Deformity:

Anila is a 5 year old who has many complications, the most severe being a case of Scoliosis (twisted spine). She has been supported by GF since 2004 and has been treated at Indian Spinal Injuries Centre where she has undergone a series of operations to her spine. She was unable to stand without support and had been given a baby walker to make her mobile.GF undertook her surgery at Sir Ganga Ram Hospital in July 2009, the cost of her surgery was Rs.220,000 (USD 4400). Anila will require further surgery over the next few years and will continue to be supported by GF.

Organ Transplant:

Smita comes from Bihar. Her father is a farmer earning Rs.1,500 pm. Smita had undergone a cadaveric liver transplant at Sir Gangaram Hospital and post operative care required her to take expensive drugs for a period of a year which the family cannot afford. GF is committed to support her requirements which are for a period of one year. The monthly medicine expenses being Rs.20,000 (USD 400).

Cancer:

Manisha is one of 3 children. Her father is a rickshaw driver from Sonepat and had depleted all his saving on medical expenses for Manish’s illness prior to coming to Delhi. In December 2004 she was brought to AIIMS hospital, Delhi where it was confirmed that she was suffering from Acute Myeloid Leukemia.

Manisha underwent extensive chemotherapy for several months, the doctors then decided that she needed bone marrow transplant. This was undertaken in Sept 2006. GF supported her entire treatment which was over Rs.450,000 (USD 9000). She is today fully recovered but requires to come to Delhi every 6 months.

Thalassemia:

Harshita is one of three children; her father is a tailor and was devastated when he discovered his daughter was a Thalassemic Major. She required bone marrow transplant if her life was to be saved. The cost of the procedure is Rs.1,200,000 (USD 24000). The family managed to accumulate Rs.300,000 (USD 6000).  GF contributed the remaining Rs.900,000 (USD 18000). Harshita underwent surgery in Vellore in May 2009 and is now on the way to recovery.

Genesis Foundation (GF) is a private trust established in 2001 by Prema Sagar, Principal & Founder, Genesis Burson-Marsteller Public Relations Pvt Ltd. The Foundation provides critical medical and financial support to children from orphanages or whose family income is less than Rs.5000 (approx USD 105) per month.  The focus area of support is cancer, heart, organ failure, thalassemia and extreme deformities. To know more visit www.genesis-foundation.net

The Foundation currently works with several homes and institutions in the cities of New Delhi, Noida and Gurgaon. To name a few, Missionaries of Charity (Mother Teresa’s Home), Children of the World, CanSupport, CanKids, Handicapped Children’s Rehabilitation Association (HCRA), National Heart Institute (NHI), Sir Ganga Ram Hospital, AIIMS, Fortis Escorts  Heart Institute and Research Center, Batra Hospital, Max Devki Devi Heart & Vascular Institute and Indian Spinal Injuries Center.

Over the years the Foundation has established itself resulting in today receiving more than 10/12 requests each month for support of critically ill children. In many cases the bread winner is a labourer, cycle rickshaw driver, tailor, vegetable vendor or security guard. He/she earns just enough to feed the family but never enough to afford treatment for their child who may suffer from a critical illness.

The Foundation’s aim is to support these wonderful little children and help Save a Life. Due to the nature of these illnesses the medical costs are very high and to save the life of a child suffering from a cardiac disorder (hole in the heart) the operation cost is approximately Rs 140,000 (USD 2800). To support a child suffering from cancer or thalassemia that may require bone marrow transplant the cost varies from Rs.900,000 to Rs. 1,200,000 (USD 18,000 to 24,000).

GF’s support extends from specific medical intervention, recovery, and recuperation to extended treatments like chemotherapy. Each child needs specific medical intervention, recovery and time for the case to be successful.

The Foundation has till March 31 , 2010 successfully saved the lives of 105 critically ill children.

We run the following programmes :

Hope is all about helping critically ill children lead as normal a life as possible. Under this programme GF makes contact with Homes for abandoned children, NGOs working with children and Hospitals. This interaction leads to GF being approached whenever they need our support.

GF undertakes due diligence before taking up each case, by meeting with the family and child. All payments for surgery/treatments are made directly to the hospital and not to the family. Each case is closed on receipt of discharge summary and receipt of payment.

Care is all about having tying ups with Hospitals and Pharma companies. Any subsidy or concession provided by them helps us Save a Life. Following tie ups have been undertaken.

• Max Devika Devi Heart & Vascular Institute & Max Foundation have supported GF by way of FOC cardiac surgery. The value of financial support extended in 2009 was 3 lakhs to cover 2 surgeries of GF children.
• National Heart Institute extends GF a 50% rebate on referred cases undertaken at their hospital.
• Indraprastha Apollo Hospital offers rebates based on a case by case basis.
• Escorts Heart Institute has agreed to extend a 15 % concession on package rates for any cases that GF brings.
• Batra Hospital, the understanding we have is that GF will pay any balance amount that a needy family is falling short off after considering each case.
• Global Cancer Concern India supports GF for any patients who need medicine or laboratory tests at their free clinic at Vasant Kunj.

SmilesStore offers a range of corporate gifts and promotional items. These include corporate branded T-shirts, caps, socks, jackets, sling bags, mugs, mouse pads, card holders etc. Apart from the products described on our website, we fulfill bulk orders for gift items a corporate house may require.

 SmilesGem: The Give and Earn More (GEM) is a CSR initiative, a form of giving by individuals in corporate houses supported by the firm. In this programme, individuals in a company pledge to give a fixed amount each month, from their pay cheque to GF. The company makes one cheque at end of each

SmilesPartners:
To help Genesis Foundation financially support the treatment of children, established businesses such as resturants, have joined hands with the Foundation to raise funds for these critically ill children that need immediate medical intervention to be able to survive.

The SmilesPartners participate in the programme in two ways. The first option is for the business to donate a fixed percentage of the payments received as part of their CSR contribution to Genesis Foundation. The second option is to give their customers the choice of making a donation to the Genesis Foundation at time of payment for services or products. The accounts department of the business then collects the entire amount and at the end of the month sends the cheque to Genesis Foundation.

SmilesEvents:

Through SmilesEvents we organize fund raisers, details of our events undertaken from 2008 to 2010 are indicated below.

Paintings & Exhibitions: Several artists and art galleries support GF by giving a % of their sales.

• August 2008: Art show, ‘Anitya’ by Siddharth Shingade
• ITech Law Art Show, Delhi -2008
• ITech Law Art Reception, Bangalore -2010

CEOs Share-a- Smile Lunch

• November 2008: Crowne Plaza Today, Gurgaon
• January 17, 2009 Crowne Plaza Today, Gurgaon

Marathons

• July 2008: The Great Tibetan Marathon- Leh
• April 2009: Gurgaon Corporates Run for GF

Street Festival

• April 2009: Chandni Chowk to Gurgaon – Epicentre, Gurgaon

Theatre

• October 2009: Brief Candle play at Kamani Auditorium, Delhi & Epicentre, Gurgaon

We had fantastic media coverage for our CEO Chef Lunch. Our story was seen on NDTV Aaj Tak, and UTV News. You can also read the article that appeared in Delhi Times below:

Genesis Foundation CEO Chef Lunch 2010 - Delhi Times Coverage

Grey Goose Cocktail Nights

Grey Goose Cocktail Nights

Learn cocktail-making from Grey Goose Master Bartender while being entertained by Dominique’s live band.

February
Date: Saturday, February 27, 2010
Time : 7 – 9.30pm
Venue: Club Aralias, DLF Golf Links, Gurgaon, Haryana, India
Cover Charge: Rs.1000- per head + VAT which includes unlimited cocktails and snacks.
RSVP: Priyadarshini Vig
email: vig-priyadarshini@dlf.in

Proceeds from these fun events will go towards treatment of critically ill orphan or lesser privileged children in the area of cancer, heart, thalassemia, organ failure and extreme deformities.